Empower MediaMarketing Participates in Cannes Young Lions Media Academy

Young Lion Lindsay Pullins Shares Key Insights from

Cannes Lions International Festival of Creativity

CINCINNATI (July 21, 2016) –Director of Programmatic Media at Empower MediaMarketing, Lindsay Pullins was selected to participate in the Young Lions Media Academy where she collaborated on innovative solutions for some of the world’s top brands. The Trade Desk, Demand Side Platform (DSP), one of the agency’s four tech platforms used for ClearTrade®, sponsored the Young Media Lion’s academy that took place during the Cannes Lions International Festival of Creativity in France. They were only allowed to select two of the best and brightest clients to participate in this experience and elected Pullins from Empower–the only independent agency among the class.

The Academy consisted of 35 young professionals under 30 years old across nine countries. Industry leaders from large brands like Unilever, Google, Hearst, Getty Images, agency executives, and ad tech founders were brought in to share how they are disrupting, creating, and changing how advertising is thought of today. Topics included the evolution of creativity and ad tech, virtual reality, data, content creation, new perspectives on planning and creating media, and many more.

“The entire experience at Cannes Lions, seemed like a year of content fit into five days,” explained Pullins. “It was one of the best weeks of my young advertising career and I returned to Empower ready to apply all of my key learnings and insights to our clients.”

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