New Agency Role to Shape Omni-Experiences for Clients
CINCINNATI (May 18, 2017) – Media Agency of the Year, Empower MediaMarketing announced today the promotion of Shaun Ethier to Chief Client Officer. The CCO position is a new role the agency created to guarantee the delivery of holistic omni-experiences across Empower’s client portfolio.
“Empower is breaking the typical media agency mold,” said Empower MediaMarketing CEO Jim Price. “As our Creative, WOMM and Digital Marketing Communication offerings increasingly become threaded through all our media efforts, it’s clear that we need someone at the helm of all client engagements. Given Shaun’s respected rapport with employees and clients and performance-driven work ethic, I’m proud to place him in this critical role,” said Price.
As CCO, Ethier will oversee account service, program management, business development and agency marketing practices.
“Empower’s got the right chemistry in place,” said Ethier. “As a trusted independent company that’s data-driven and equipped to deliver omni-experiences, we’re able to drive clients’ business faster and farther than most of the industry. In my new CCO role, I look forward to harnessing these ingredients to deliver even stronger on Empower’s promise to do what’s right for clients,” he said.
Ethier has nearly 20 years of agency and media experience and has been with Empower as the vice president of account service since October 2015. Prior to Empower, he was the key accounts sales manager at Enquirer Media and worked at POSSIBLE, Northlich and Loren/Allen/Odioso.
About Empower MediaMarketing
Empower MediaMarketing is an independent agency that specializes in media, digital marketing communications and word of mouth marketing. Headquartered in Cincinnati with satellite offices in Chicago and New York City, Empower leads its clients in delivering relevant messages to the right audiences. Find Empower on Twitter, LinkedIn, Facebook and online.
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