Empower MediaMarketing has received a Project Isaac Award from Adweek magazine in recognition of the agency’s digital out of home work for Meijer. Empower, an independent media agency, received a silver award in the category “Best Local Media Invention.”
Adweek’s Project Isaac Awards celebrate invention in media, advertising, marketing and technology. Empower’s winning entry, “Meijer Taps Local Search Data for Billboard Messaging,” was an industry first that dynamically fed online circular products to individual digital boards based on the popularity of products within a specific board’s location. If consumers on the east side of town were searching for bread and it was on sale, the relevant boards served up bread. If consumers on the west side of town were searching for umbrellas and they were on sale, the relevant boards served up umbrellas.
“It’s rewarding when the industry singles out the innovative work our teams do for our clients,” said Jim Price, president, Empower MediaMarketing. “While we focus on all media channels, this local media award reinforces one area of expertise. The Meijer campaign is a great illustration of how micro-localizing messages can help generate sales.”
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. We plan, buy and create media and we deliver proof our clients’ media investments are driving positive results. We can be found online at our web site as well as on Twitter, LinkedIn and Facebook.
Adweek, founded in 1978, and fully relaunched and redesigned in 2010, delivers vibrant and insightful, forward-thinking content via the traditional weekly print magazine, but also Adweek.com and Adweek on the iPad, that informs and engages the advertising, media and marketing professionals that have always been the brands’ core audience.