Empower MediaMarketing Selected by Rust-Oleum Corporation to Handle Media Planning


CINCINNATI, June 11, 2009— Empower MediaMarketing announced today that it has been assigned media planning responsibilities by Rust-Oleum Corporation, a worldwide leader in protective paints and coatings for home and industry, based in Vernon Hills, Illinois. Cincinnati-based Empower is an advertising company that specializes in reaching its clients’ customers through any and all media channels. Rust-Oleum’s media mix includes digital as well as national television and print.

“Empower brings a very creative element to the media planning process,” said Lisa Bialecki, director, integrated communications for Rust-Oleum. “We are excited about implementing their many great ideas.”

Cathy Shaffner, vice president, client strategy, Empower MediaMarketing, said, “Rust-Oleum is a category leader and we look forward to helping them expand market share through the implementation of a highly strategic and creative media plan.”

Media planning for Rust-Oleum previously was handled by Minneapolis-based Periscope, which retains creative.

The Rust-Oleum account win follows Empower’s recent announcement that it has been assigned the advertising services business for Marzetti, the specialty food company. Empower also announced a series of account wins during fourth quarter 2008 and first quarter 2009.

About Rust-Oleum Corporation
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. The company offers a wide product range including decorative fashion paints, durable industrial roof repair coatings and the famous rust-fighting formula that started it all. Rust-Oleum Corporation is a subsidiary of RPM International, Inc., a multinational holding company with subsidiaries that manufacture and market high-performance coatings, sealants and specialty chemicals, primarily for maintenance and improvement.

# # #

Want more content like this? Subscribe now!