Empower MediaMarketing’s Media Responsibilities Expanded by Wendy’s

Addition of Raleigh, Greensboro Markets Expand Empower’s Planning & Buying to 25 Markets

Independent media agency Empower MediaMarketing announced today that it has been awarded two additional markets – Raleigh and Greensboro, NC – by Wendy’s. This brings to 25 the number of markets in which Empower handles planning and buying duties for the nation’s second largest quick-service hamburger company. The 25 markets handled by Empower encompass 1,200 Wendy’s stores, or 25% of the company’s U.S. presence.

Jim Price, president of Empower MediaMarketing, said, “Our ability to surround the Wendy’s consumer with the right message in the right place and at the right time enabled us to build confidence with the Raleigh and Greensboro owners. We are proud of our work for Wendy’s and are extremely pleased to be adding to our responsibilities.”

About The Wendy’s Company

The Wendy’s Company is the world’s second largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit us online.

About Empower MediaMarketing

Empower MediaMarketing is one of the largest independently-held media agencies in the nation. We plan, buy and create media and we deliver proof our clients’ media investments are driving positive results. We can be found online at our web site as well as on Twitter, LinkedIn and Facebook.

News Media Contact

Mark Braff , Braff Communications LLC
201-612-0707 – or – mbraff@braffcommunications.com

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