CINCINNATI, August 19, 2008—Empower MediaMarketing announced today it has been selected to handle all media strategy, planning and buying duties for Godiva Chocolatier, the world leader in chocolate indulgences.
Media duties for the New York–based company previously were assigned to Media Edge. Godiva’s media budget was not disclosed.
“We chose Empower because they demonstrated the tools, the passion and the expertise to build deep and long-lasting relationships with Godiva’s consumers,” said Michelle Chin, business director, marketing and innovation for Godiva. “When we met the people at Empower, we knew they were the team to take our business to the next level.”
“The Godiva brand is synonymous with quality, and we are proud to be selected as their media partner,” said Brian McHale, president, Empower MediaMarketing.
With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years. To order, call 1-800-9GODIVA, or visit www.GODIVA.com.