CINCINNATI, Sept. 23, 2009—Empower MediaMarketing was named the winner of a Member’s Choice Award in the fourth annual Online Media, Marketing & Advertising (OMMA) award program to “honor those advertisers that push the potential of online advertising creative.” The award was presented at a ceremony in New York on Sept. 21 as part of the industry’s annual Advertising Week celebration.
The OMMA Member’s Choice Awards, run by OMMA parent Media Post, are voted on by marketing industry executives with a broad range of expertise. The award won by Empower and partner Undertone Networks was in the Integrated Online Campaigns category, for client Long John Silver’s launch of two new products—Baja Tacos and IceFlow Frozen Lemonade.
The campaign represented Long John Silver’s first online initiative. Its online ad enabled consumers to locate a nearby restaurant by plugging in a ZIP code, and to download a coupon for the new products. Both were sent to consumers’ mobile phones. During the campaign, more than a third of interested consumers opted to receive more communication from the brand.
About Empower MediaMarketing: Empower MediaMarketing specializes in reaching its clients’ customers through paid and earned media channels. Empower’s services include media planning and buying, a full-service digital practice, word of mouth marketing, social media marketing, media marketing strategy and consulting, and a consumer insights group that offers consumer research, ROI analysis and several proprietary tools. For more information, visit us online at http://www.empowermm.com or on Twitter at http://twitter.com/empowermm.