Empower MediaMarketing Wins Outstanding Website Awards


Website Development for Chiquita, totes>>ISOTONER Singled Out

CINCINNATI, September 26, 2011—Empower MediaMarketing has been awarded two of the Web Marketing Association’s 15th annual WebAwards. Websites designed and developed for Chiquita Brands (NYSE: CQB) and totes>>ISOTONER both won outstanding website awards for outstanding achievement in web development.

Chiquita & Rio: Party On Into Produce

Chiquita’s award is for a microsite promoting Rio, a 3-D animated movie from Twentieth Century Fox. The site uses gamification to engage parents and kids with fun, relevant content about Chiquita Bananas and other nutritious Chiquita products. In addition to bringing the brand’s entire product offering to consumers, it helped increase traffic to the Chiquita site.

smarTouch: Give the Gift of Touch

totes>>ISOTONER’s award is for a microsite supporting the smarTouch glove launch. The site was at the center of the launch that included a smart blend of paid, owned and earned media to encourage purchase. By standing out from the noise of holiday gift promotions it helped the brand increase sell-thru at retail by 19.4 percent.

“These awards are hard-earned recognition for our clients and our teams creating results-oriented work,” says Jim Price, Empower MediaMarketing president and CEO. “Receiving these awards underscores the effectiveness of Empower’s Digital Design & Development offering.”

The Web Marketing Association’s WebAwards recognizes “the people and organizations responsible for developing some of the most effective and best websites on the Internet today.” Each website is evaluated by a panel of expert judges and is ranked on a point system.

Empower MediaMarketing is a marketing agency that helps its clients talk to and with customers through an integrated mix of media. Empower’s services include strategic marketing communications, market intelligence, digital design and development, media planning and buying and word of mouth marketing. For more information, visit us at our website, or join the conversation on our blog, on Facebook or via Twitter.

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