Empower Wins United States Playing Card Media Account


CINCINNATI, Jan. 24, 2008– Empower MediaMarketing, Cincinnati, announced today that it has been assigned media planning and buying duties by The United States Playing Card Company, a Cincinnati-based division of Jarden Corporation. Media billings were not disclosed.

The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards. The company’s media previously was handled in-house.

Cathy Shaffner, vice president, Empower MediaMarketing, said, “It is always gratifying to be selected as media partner by a company that is a leader in its category. We look forward to helping The United States Playing Card Company expand its market share even further among consumers of all ages.”

Doug Kruep, vice president, marketing for The United States Playing Card Company, added, “Empower MediaMarketing impressed us with their creative, highly integrated approach to media. They shared some great ideas with us and we are excited about putting them into action.”

About The United States Playing Card Company
The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including BEE®, BICYCLE®, AVIATOR® and HOYLE® playing cards.

BICYCLE® has been the best selling playing card brand in the world for more than 100 years. The company, based in Cincinnati, Ohio since its founding in 1867, manufactures, markets and distributes playing cards, children’s card games, collectible tins, puzzles and card accessories.

BEE®, BICYCLE®, AVIATOR® and HOYLE® are registered trademarks of The United States Playing Card Company.


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