Independent Media Agency Takes Formica into Programmatic Era
CINCINNATI (September 15, 2015) – Empower MediaMarketing, one of the nation’s largest independent media agencies, will serve as media agency of record for the Formica Corporation, a leader in the home category.
“Empower brings to the table a powerful combination of top-notch strategic thinking, creativity and extensive experience in the home category,” said Amy Gath, Formica North America Vice President of Marketing. “We are confident our partnership will drive continued growth and success for the Formica Brand.”
Formica is the latest brand to join Empower’s roster of home industry clients, which includes Shaw Floors, Champion Windows, Rust-Oleum and Gorilla Glue. Both Formica and Empower are headquartered in Cincinnati.
“We’re proud to work alongside Formica and provide our leading expertise in the home category and media industry,” Empower MediaMarketing President and CEO Jim Price said. “We look forward to supporting their residential and commercial lines.”
Empower will take a media-agnostic approach to planning Formica’s media to ensure it not only meets Formica’s marketing objectives but also reaches the company’s desired target audience in the most efficient way. The initial launch campaign will leverage Empower’s ClearTrade™ programmatic buying platform.
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. It plans, buys and creates media and delivers proof its clients’ media investments are driving positive results. Empower can be found online at its website, as well as on Twitter, LinkedIn and Facebook.