Herschend Family Entertainment Selects Empower MediaMarketing for Media Planning & Buying

CINCINNATI, Jan. 5, 2009— Empower MediaMarketing announced today that it has been assigned media strategy, planning and buying responsibilities by Herschend Family Entertainment (HFE) for two of its Georgia properties: Stone Mountain Park in metro-Atlanta and Wild Adventures in Valdosta.  In addition, Empower has been retained to redesign and launch a new web site for Wild Adventures.

“Empower brought us some innovative ideas to help maximize our media budget and build integrated campaigns,” said Rob Collins, vice president, advertising, HFE. “They demonstrated a deep knowledge of our business and will be a great partner as we look towards 2009.”

“This is a great match that makes a lot of sense, as we have extensive theme park experience here at Empower,” said Brian McHale, president, Empower MediaMarketing. “We have lots of ideas for HFE and the two parks, and are looking forward to diving in and working with these leading providers of unique, memorable family entertainment.”

Creative for both parks will continue to be handled in-house.

About Herschend Family Entertainment

Herschend Family Entertainment Corporation (HFEC) develops and operates entertainment, tourism and hospitality properties that span 22 locations in 10 states.

Select properties include theme parks (Silver Dollar City, Dollywood, Wild Adventures), water parks (White Water, Dollywood’s Splash Country), aquariums (Adventure Aquarium, Newport Aquarium), natural wonders (Stone Mountain Park, Talking Rocks Cavern), and sightseeing tours (Ride the Ducks, Classic Cable Car Sightseeing).

HFEC is the operating partner with Dolly Parton in The Dollywood Company (Dollywood and Dollywood’s Spash Country). The Dollywood Company is also the largest shareholder in the Dixie Stampede Dinner attractions.

A complete listing of properties and locations can be referenced at http://www.hfecorp.com.

About Empower MediaMarketing

Empower MediaMarketing (www.empowermm.com) is an advertising company that specializes in reaching its clients’ customers through any and all media channels.  Empower services include media planning and buying, a full-service digital practice, media-marketing strategy and consulting, and a consumer insights department that offers consumer research, ROI analysis and various proprietary tools.  Clients include U.S. Bank, Meijer, Stanley Steemer, Godiva Chocolatier, Long John Silvers, Bush Brothers & Co., Ashley Furniture, Biltmore, Cincinnati Bell, Clopay Building Products, Humana, Michaels Arts & Crafts Stores, 1-800-CONTACTS, Red Robin Gourmet Burgers.

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