Hoover Taps Empower as Media and Digital Agency of Record


CINCINNATI, OH, Jan. 20, 2010 — Empower MediaMarketing announced today it has been named media agency of record for Hoover, Inc., a leading manufacturer and distributor in the floor care category owned by TTI Floor Care North America. Annual billings are estimated at $30 million by Nielsen Monitor-Plus.

Brian Kirkendall, vice president of marketing for Hoover, said, “We chose Empower MediaMarketing based on the team’s extensive experience in the category and outstanding track record in the development and execution of national media strategies that get results.”

As media agency of record, Empower will handle all of Hoover’s media planning and buying, including national television, magazines and digital. Empower also will handle digital creative.

Jim Price, president of Empower MediaMarketing, said, “As Hoover implements its 2010 strategy, we are focused on helping them reinvigorate their iconic brand by leveraging their history and staying relevant to their customers as they reclaim their position in the category.”

About Hoover
From the first Hoover vacuum launched in 1907, to today’s new T-Series line of high-performance lightweight floor cleaners, the Hoover brand continues a tradition of innovation through a comprehensive line of floor care products, including lithium-ion battery powered cordless vacuums, full-size, bagged and cyclonic upright and canister vacuums, carpet cleaners, hard-floor cleaners and central vacuum systems. A part of the TTI Floor Care family, Hoover appliances and accessories are available at major retailers and independent dealers throughout the United States and Canada. For more information, visit www.Hoover.com.

About Empower MediaMarketing
Empower specializes in helping its clients communicate to and with consumers through an integrated combination of media. Empower’s services include Media Planning and Buying, a full-service Digital practice, Word of Mouth Marketing, Social Media Marketing, Media Marketing Strategy and consulting, and a Consumer Insights group that offers consumer research, ROI analysis and several proprietary tools. For more information, visit us online, read our latest thinking on our blog and follow us on Twitter.

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