CINCINNATI, May 12, 2008—Jessica George has joined Empower MediaMarketing as director, word-of-mouth marketing, a new position reporting to Jim Price, vice president, media innovation. George will be responsible for developing and implementing social and viral media campaigns for clients.
“Word-of-mouth marketing is a powerful way to amplify and extend campaigns we are executing for our clients,” Price said. “More and more, it’s becoming an integral part of the media strategies we recommend to clients, and bringing Jessica on board puts us in an even stronger position to give Empower clients this edge.”
George joins Empower from Northlich in Cincinnati, where she was an account supervisor specializing in developing fully integrated marketing and media campaigns for clients. She joined Northlich in 2000 as an account assistant and steadily advanced at the agency: to assistant account manager (2001), account manager (2002), senior account manager (2003) and account supervisor (2005).
At Northlich, George served as the account lead for the agency’s largest account, the Ohio Tobacco Prevention Foundation. She spearheaded integrated communications, social/cause-related marketing, youth marketing, public relations and grassroots campaigns for the foundation.
George joined Northlich after earning a bachelor’s degree in advertising management from Ohio University.