Land O’Frost Selects The Empower Group as Agency of Record

Independent's Consumer Packaged Goods Expertise Draws Nation's Largest Family-Owned Lunchmeat Company

The Empower Group’s independent agencies Empower MediaMarketing and Powerhouse Factories will lead media planning and buying, social media marketing and content strategy for Land O’Frost, the nation’s largest family-owned lunchmeat company.

The Empower Group will also focus on growing Land O’Moms — the Land O’Frost community helping moms connect with each other in a more meaningful way to share recipes, family activities and advice. Leading Land O’Frost brands include Land O’Frost Premium® One-Pound, the top-selling deli pouch in the U.S.; Land O’Frost DeliShaved®, and Land O’Frost® Bistro Favorites™.

“The Empower Group’s breadth of consumer packaged goods experience and solid understanding of our customers strongly influenced our decision to select them as our agency partner,” said Keith Hill, Land O’Frost director of brand management. “We share similar values, as a family-owned company, and know they have all of the capabilities of a large company with the flexibility of an independent agency.”

“Working at the center of the consumer marketing hub in Cincinnati, we see Land O’Frost as a strong fit for both Empower and Powerhouse,” said Jim Price, The Empower Group CEO. “As a family-owned company that shares similar values, we are structured to deliver more custom, niche scale and can offer Land O’Frost the flexibility to adapt their media plans as needed to maximize business results.”

About Land O’Frost

With over 50 years of experience, Land O’Frost offers high quality lunchmeat, sausage and franks in retail outlets, including supermarkets and mass merchandisers, throughout the country. It is the largest family-owned brand of packaged deli meat in the U.S. The Land O’Frost portfolio of national and regional brands includes Land O’Frost Premium® One Pound, the best-selling deli pouch in the U.S, DeliShaved®, Bistro Favorites®, Wimmer’s®, Ambassador®, Bassett’s™, and Fairbury Brand Meats®. For more information, please visit and

About The Empower Group

The Empower Group is an independent network of companies comprised of media agency Empower MediaMarketing, brand-building agency Powerhouse Factories and content marketing company Magnetic Content Studios. Each company is focused on building brands and their businesses using complementary services.

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