Long John Silver’s Assigns National Media Buying to Empower MediaMarketing

CINCINNATI, Jan. 7, 2009—Empower MediaMarketing has been awarded national media buying duties by Louisville-based Long John Silver’s® restaurants, the world’s largest quick-service seafood chain. This is an expansion of duties for Empower, which has been Long John Silver’s media planning agency for 11 years and has handled local media buying during that time as well.

“Integrating our national and local media strategy under one roof will mean greater efficiency and effectiveness for our ad budgets,” said John Villanueva, chief marketing officer, Long John Silver’s. “Empower has consistently developed creative, cost-effective media strategies to help attract people to our restaurants, and we know they will bring the same discipline and creativity to their broadened responsibilities.”

“It is gratifying when a valued client like Long John Silver’s asks us to take on more responsibility,” said Mitch Dunn, vice president, client strategy, Empower MediaMarketing. “In these times especially, it speaks to their trust in us to deliver great results with the utmost efficiency.  We appreciate the opportunity to take our relationship to a new level.”

Northlich, Cincinnati, will continue to handle creative.

About Long John Silver’s

Long John Silver’s, Inc., based in Louisville, Kentucky, is the world’s most popular QSR seafood chain, specializing in delicious, signature batter-dipped fish, chicken, shrimp and hushpuppies. Since 1969, the company has been bringing families together with traditional seafood items, new products such as Buttered Lobster Bites, and Freshside Grille™ offerings, which include Pacific Grilled Salmon, Grilled Tilapia, and Shrimp Scampi. Today, there are more than 1,100 Long John Silver’s® restaurants worldwide, and over 400 additional points of distribution in multi-brand restaurants.

About Empower MediaMarketing

Empower MediaMarketing (www.empowermm.com) is an advertising company that specializes in reaching its clients’ customers through any and all media channels.  Empower services include media planning and buying, a full-service digital practice, media-marketing strategy and consulting, and a consumer insights department that offers consumer research, ROI analysis and various proprietary tools.  Clients include U.S. Bank, Meijer, Stanley Steemer, Godiva Chocolatier, Long John Silver’s, Bush Brothers & Co., Ashley Furniture, Biltmore, Cincinnati Bell, Clopay Building Products, Herschend Family Entertainment, Humana, Michaels Arts & Crafts Stores, 1-800-CONTACTS, Red Robin Gourmet Burgers.

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