CINCINNATI, Nov. 11, 2008— Empower MediaMarketing announced today that it has been assigned all media strategy, planning and buying responsibilities by Meijer, the Grand Rapids, Mich.-based retailer that operates 185 supercenters in five Midwestern states.
Empower has been providing media strategy, planning and buying services to Meijer in the Cincinnati area, so the assignment represents an expansion of responsibilities.
“We selected Empower MediaMarketing as our media partner because of their local market teams and their ability to deliver integrated media campaigns across traditional as well as emerging media platforms,” said Thomas Vilella, advertising media manager, Meijer, “This is an important benefit to us in an age where every marketing dollar must work harder than ever.”
“We are delighted to partner with Meijer, whose brand is synonymous with quality one-stop-shopping in the minds of consumers in the Midwest,” said Brian McHale, president, Empower MediaMarketing.
Meijer is a Grand Rapids, Michigan based retailer that operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.