CINCINNATI, Nov. 10, 2008—Michael Anderson, a magazine director at Empower Media Marketing, has been named a winner of the 2008 Bill Harmon Award, presented annually by the Chicago Magazine Association (CMA) “to honor those who have distinguished themselves as champions for print advertising in their media and marketing efforts.”
Anderson, who joined Empower in 1997, will be presented with the award at a dinner banquet on Nov. 12 at the Trump International Hotel in Chicago. He will be the first honoree from outside Chicago since 2003.
“It really says something when the Chicago rep community recognizes a media partner for this award, and in this case it is extra special because it’s not often that someone from outside Chicago is so honored,” said Valerie Thiel, president of the CMA.
Brian McHale, president of Empower MediaMarketing, said, “Michael’s passion for print really shines through in his creative approach to the medium—particularly his ideas for integrating magazines with other media in ways that take client campaigns to a new level.”
Anderson’s magazine initiatives have included campaigns for Empower clients Bush Brothers & Company, Lane Bryant, Michaels Arts & Crafts Stores and Godiva Chocolatier, among many others.
For Bush Brothers, Anderson developed the “Vegetable with More” campaign that launched this fall. The challenge for Anderson and his team was to remind consumers that beans are a vegetable; one with more protein and fiber than any other. Anderson approached Meredith corporate because they publish a number of women’s titles that perform very well against Bush’s target audience. Empower worked with the publisher to build a partnership that included high impact ad units in their magazines, an online destination page and sweepstakes, online video sponsorship and more. The web site included many recipe ideas and video demonstration tips, all of which heralded beans as the “Super Food.”
Brad Moore, corporate sales director, Meredith Corporate Sales & Solutions, said, “Michael is a great guy to work with. He sees beyond pages in the book with his understanding of how to make his clients’ brands work with ours for maximum benefit to everyone. Michael’s approach yields great work. He’s a worthy recipient of the Bill Harmon Award.”
The Bill Harmon Award was first presented in 1995 as the “Vanguard Award.” In 2004, the award was renamed to honor Harmon for championing the print medium during his 50+ years at Starcom and Leo Burnett in Chicago.
Joining Anderson as winners of the 2008 Bill Harmon Award are Jill Langan of MediaCom and Starcom’s Nick Makhatadze and Melissa Odenbach. Anderson and his fellow winners were nominated by the 400 members of the CMA. The four honorees were the top vote-getters among the 29 people who were nominated.