CINCINNATI, Sept.8, 2008—Michael Welch, a 13-year veteran in media strategy, planning and buying, has been promoted to vice president, client strategy at Empower MediaMarketing. Welch, who joined the agency in 2003, had risen from account supervisor to director, client strategy, prior to this promotion.
In his new position, Welch adds management responsibilities in the areas of client strategy and agency growth to his oversight of Empower’s Bush Brothers & Company and U.S. Bank accounts.
“Michael has excelled in building truly integrated media campaigns for our clients,” said Denise Halpin, senior vice president, client strategy. “Media integration is a sweet spot here at Empower, and Michael’s leadership in that area has earned him a leadership role in the company.”
Welch’s work on the Bush Brothers account includes managing all aspects of the client’s integrated national television, national magazine and digital media plans. For U.S. Bank, Welch is responsible for P&L and managing a team of media specialists and client strategists.
Before joining Empower, Welch spent five years at DDB/OMD in Chicago. From 2000-2003, he was an associate director of strategy, working on the agency’s Dell Home Systems Division account. In this role, he managed the client’s direct response campaign and supervised a team of media planners. From 1998-2000, he was a strategy supervisor for the agency’s Qwest Communications account.
Welch also worked as a media planner for two years at J. Walter Thompson in Chicago and for one year at Sive/Young & Rubicam in Cincinnati.
He began his career as a sales assistant at the Cincinnati Enquirer after earning a bachelor’s degree from the University of Evansville in Indiana.