Mike Thomas, 15-Year Nielsen Veteran, Joins Empower MediaMarketing as Director of Information Technology

CINCINNATI, Oct. 15, 2008—Mike Thomas, a 15-year veteran of The Nielsen Company, has joined Empower MediaMarketing as director of information technology. Empower MediaMarketing (www.empowermm.com) is an advertising company that specializes in reaching its clients’ customers through any and all media channels.

Thomas joins Empower from The Nielsen Company, where he most recently was vice president, business process improvement. In this role, he created a process improvement organization and initiated Six Sigma and work force optimization services.

He joined Nielsen in 1993 as a director of applications development for the company’s BASES unit, a leader in sales forecasting and initiative optimization for new products. He was promoted to vice president, systems in 1997, and to vice president, EMEA (Europe, Middle East and Africa) & Asia-Pacific Operations in 2003 before assuming his most recent post in 2006.

“Mike is an innovative IT pro whose extensive and diverse experience at Nielsen gives him a keen understanding of the media and advertising industries,” said Joe Lowry, Empower’s chief financial officer. “He is a tremendous addition to our organization.”

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