Cincinnati one of 14 cities to lead UNICEF TAP Project, restaurants called to participate.
CINCINNATI, February 28, 2008 – For one week in March, Cincinnati restaurants and their patrons can save the lives of children around the world by donating to a national fundraiser for safe drinking water.
During the week of March 16, Greater Cincinnati restaurants will invite customers to donate just $1 for the tap water they usually enjoy for free. All proceeds will help UNICEF save lives by providing safe drinking water to children around the world. Cincinnati is one of 14 U.S. cities leading the project, which ends on World Water Day, March 22.
Last March, more than 300 New York City restaurants raised approximately $100,000 for TAP in a single day. That initial success prompted UNICEF to add 13 more cities for this year’s charity drive, and to expand the campaign to a week.
“Right now, our goal is to ensure that every Cincinnati restaurant, and our huge population of Cincinnatians who love to go out to eat, know of this opportunity to do so much good with just a dollar,” said Mitch Dunn, vice president, client strategy, for Empower MediaMarketing. Empower is one of 14 advertising and media agencies leading the project nationally, one in each of the participating cities.
“There’s no reason why Cincinnati, one of the greatest restaurant cities in the world, can’t make this project a huge success for our city and for the children of the world,” said Dunn.
More than 40 Cincinnati-area restaurants have committed to support TAP so far. Daveed’s restaurant in Mt. Adams was one of the first to sign up. Like many small, independent restaurants, Daveed’s likes to give back, according to Liz Cook, Daveed’s general manager/proprietor. But compared to large chains, she notes, resources tend to limit the impact they can have.
“When we learned about the Cincinnati TAP Project, we knew that the generous patrons of Daveed’s would want us to provide this opportunity to, literally, save lives of children around the world with the simplest act: drinking water,” said Cook.
Local television and radio stations, newspapers, Web sites, magazines and out-of-home suppliers are donating free advertising space to help promote TAP. A kickoff event and fundraiser is planned at Bang Nightclub in downtown Cincinnati, for March 14, from 6:30 p.m. to 10:30 p.m.
“The little known truth is that the second-largest killer of children under five worldwide is lack of clean drinking water,” said Caryl Stern, president and CEO, U.S. Fund for UNICEF. “So why one dollar? Simple: that amount can provide 40 liters of safe drinking water, which is enough to give one child safe drinking water for 40 days, or 40 children safe drinking water for one day. We know Cincinnati will set an example for cities around the world when we take this dynamic campaign global in 2009.”
“It’s an honor to lead this effort for Cincinnati, “ said Brian McHale, president of Empower MediaMarketing, “and to work with UNICEF, the TAP project, and all of the Cincinnati restaurants and diners whose participation will make safe water accessible to millions of children around the world.”
About the UNICEF TAP Project
All the money raised through the TAP Project supports UNICEF’s clean water programs. UNICEF works to improve access to safe water and sanitation facilities in schools and communities, while promoting safe hygiene practices in more than 90 countries around the world. Over the past 15 years, more than a billion people gained access to improved drinking water and sanitation facilities. UNICEF’s goal is to reduce by half the proportion of people without sustainable access to safe water and basic sanitation by 2015.
TAP facts and timeline
Sunday, March 16 through Saturday, March 22, restaurants will invite their customers to donate a minimum of $1 for the tap water they would normally get for free. For every dollar raised, a child will have clean drinking water for 40 days.
World Water Day: March 22 every year. Declared in 1992 by the United Nations General Assembly. Countries invited to devote the day to activities related to conservation and development of water resources.
2007 – first year of the TAP Project, New York City only, 2008 – Fourteen cities and advertising agencies leading the campaign in year two, 2009 – global launch planned
The power of the TAP Project·
$10 can provide a child with safe drinking water for one year.
$25 can provide 2,500 water purification tablets for clean water for children in crisis situations.
$50 can provide 10 children with safe drinking water for six months.
$100 can provide 10 families with basic family water kits for use during an emergency
Cincinnati restaurants registered so far: (updated 3/14/08)20 Brix, Amarin, Andy’s Mediterranean Grill, Aqua, Baba Budan, Bar Louie, Bella Luna, Bellevue Bistro, Beluga, BlackFinn Restaurant and Saloon, Boca, Brown Dog Café, Carlo & Johnny, Chalk, Cityview Tavern, Cityside, Daveed’s, deSha’s, Dewey’s Pizza (six locations), Embers, Greenup Café, Honey, Hugo, Indigo, Jean Robert @ Pigall’s, JeanRo Bistro, Jeff Ruby’s Steakhouse, Jimmy D’s Steakhouse, Kona Bistro, LaRosa’s Rapid Run, Lavomatic, Mac’s Pizza Pub, McCormick & Schmick’s Fresh Seafood, Mesh Restaurant, Miguel’s, Mio’s Hyde Park, Mitchell’s Fish House, Mt. Adams Bar and Grill, Nada, Nectar, Nicholson’s, Nicola’s Restaurant, Orchids at Palm Court, Otto’s The Polo Grille, The Precinct, Quarter Bistro, Red, Riverside, Sake Bomb, Skyline Chili, Slatts Pub, Stone Creek Dining Club, Teller’s of Hyde Park, Tink’s Café, Trio, Tropicana, Universal Grille, Via Vite, Village Kitchen Restaurant, The Vineyard Wineroom, The Waterfront, ZaZouGrill and Pub, Zip’s Café.
Fourteen cities and supporting agencies participating:Boston (Hill Holiday); Chicago (Energy BBDO); Cincinnati (Empower MediaMarketing); Dallas (Publicis Midwest); Los Angeles (TBWAChiatDay); Milwaukee (Non Box); New Orleans (Trumpet); New York (Saatchi & Saatchi); Portland (Wieden & Kennedy 12); Richmond (VCU Adcenter); San Diego (Fishtank); San Francisco (Goodby, Silverstein & Partners); Columbia, South Carolina (Cargo) and Seattle (Publicis West).
Other companies contributing to the Cincinnati TAP Project:The following companies have donated design, production, media space, or other services and support: AdSpace Mall Network, Alloy Media + Marketing, Clash of the Choirs Team Lachey members, Insight Media, Time Warner Cable, WAKW-FM, WCKY-AM, WDBZ-AM, WCPO-TV, WEBN-FM, WKFS-FM, WFTK-FM, WGRR-FM, WIZF-FM, WKRC-AM, WKRC-TV, WKRQ-FM, WLW-AM, WLWT-TV, WMOJ-FM, WNNF-FM, WOFX-FM, Wordsworth Communications, WRRM-FM, WSAI-AM, WSTR-TV, WSWD-FM, WUBE-FM, WXIX-TV, WYGY-FM. To learn more about the Cincinnati TAP Project and view the list of participating restaurants, go to www.urbancincy.com.