CINCINNATI, April 22, 2009— Empower MediaMarketing announced today that it has been assigned media planning/buying, digital strategy/creative and web site development responsibilities by T. Marzetti Company, the Columbus, Ohio-based specialty food division of Lancaster Colony Corporation (Nasdaq: LANC). Cincinnati-based Empower is an advertising company that specializes in reaching its clients’ customers through any and all media channels.
“Empower demonstrated great expertise in the food category combined with creative approaches — across all media types — on how they can help us build business through a more diversified media mix,” said Bev Sandberg, Marzetti’s vice president, marketing, “We look forward to working with Empower on a number of exciting new marketing initiatives.”
Denise Halpin, senior vice president, Empower MediaMarketing, said, “Our efforts will seek to expand awareness of the Marzetti product line and its well-established reputation for quality. The Marzetti corporate culture is a great fit with that of Empower MediaMarketing’s, and we are excited about working closely together in the months ahead.”
Halpin added that Empower “is also pleased that our selection by Marzetti, coming on the heels of other account wins in recent months, is further confirmation that our long-term vision for growth is working even in today’s difficult advertising climate.”
Media for T. Marzetti Company previously was handled in-house.
About T. Marzetti Company
T. Marzetti Company, a division of Lancaster Colony Corporation, is a retail and foodservice company. The company markets a wide variety of brands, including: Marzetti®, Girard’s®, Cardini’s®, Teresa’s® and Pfeiffer® salad dressings, Marzetti® dips, croutons and slaw dressing, New York Brand® and Mamma Bella® frozen garlic bread, Sister Schubert’s® homemade rolls, Jack Daniel’s® mustards, Romanoff® Caviar, Reames® frozen egg noodles, Inn Maid® egg noodles and Chatham Village® croutons.