The independent media agency will handle broadcast, search engine marketing, online and mobile display as well as modeling for both the Gorilla and O’Keeffe’s brands. This is in addition to the media strategy and execution of a consumer print plan beginning next year.
“We looked at several agencies and found that Empower’s skill set was the most closely aligned with our needs,” said Matt Kemme, vice president marketing & innovation for The Gorilla Glue Company. “Empower is the right agency partner for us because they have a deep understanding across all media types and a clear focus on driving ROI — this will enable us to drive awareness and sales efficiently across integrated campaigns.”
Jim Price, president of Empower MediaMarketing, said, “Gorilla Glue is already a phenomenal success story, but they have the potential to break out in an even bigger way. We’ll be focused on connecting their media investment to real results. Our approach to proving the value of media is a great fit for them as they continue to grow.”
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. We plan, buy and create media and we deliver proof our clients’ media investments are driving positive results. We can be found online at our web site as well as on Twitter, LinkedIn and Facebook.
About Gorilla Glue Company
Headquartered in Cincinnati, Ohio, The Gorilla Glue Company is a leading manufacturer of adhesive solutions for DIYers, woodworkers and professionals. The company revamped the retail adhesive landscape with its 1999 introduction of the wildly popular Gorilla Glue, a unique, all‐purpose adhesive with an amazing ability to bond almost any material including wood, ceramic, stone, metal and more.
The company has since expanded its offerings to include Gorilla Tape®, Gorilla® Super Glue Impact‐Tough® Formula, Gorilla® Wood Glue, and Gorilla® Epoxy—further solidifying the brand’s reputation as the go‐to product line For The Toughest Jobs On Planet Earth®. In recent years, The Gorilla Glue Company has expanded it’s portfolio by including O’Keeffe’s Working Hands and O’Keeffe’s Healthy Feet, intense skin creams for dry skin that cracks and splits. Learn more about both Gorilla Glue brands at www.gorillatough.com and www.okeeffescompany.com.
News Media Contact:
Mark Braff, Braff Communications LLC
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