CINCINNATI, Jan. 12, 2009—Thomas Santen, a 20-year agency and client-side marketing veteran, has joined Empower MediaMarketing as growth director. In this new position, Santen will report to Allison Hoffman, senior vice president, and will be responsible for developing new business for the agency.
Santen joins Empower from Mars Advertising in Southfield, Mich., where he was vice president/director retail channel marketing. In that role, he was responsible for developing and executing marketing strategies and promotions for large retail and manufacturing brands and companies. Santen worked with the agency’s clients as well as on new business initiatives.
Before joining Mars Advertising, Santen was vice president of marketing and director business development for JA&G Advertising in Cincinnati. He was responsible for new business development across a four state area, generating $28 million in sales within a two year period.
Santen also was senior marketing manager/national accounts for Harte-Hanks Direct Marketing in Cincinnati, where he managed integrated marketing and direct mail programs for retail chain stores, and developed business from Fortune 500 companies.
“Tom has ‘walked the walk’ as a marketer,” Hoffman said. “His keen understanding of how to help companies build market share in today’s tough economy has led to Tom’s sensational track record of new business development. We are excited that he has chosen to bring his many skills to Empower.”
Santen earned a bachelor’s degree in communications from the University of Cincinnati.
About Empower MediaMarketing
Empower MediaMarketing (www.empowermm.com) is an advertising company that specializes in reaching its clients’ customers through any and all media channels. Empower services include media planning and buying, a full-service digital practice, media-marketing strategy and consulting, and a consumer insights department that offers consumer research, ROI analysis and various proprietary tools. Clients include U.S. Bank, Meijer, Stanley Steemer, Godiva Chocolatier, Long John Silvers, Bush Brothers & Co., Ashley Furniture, Biltmore, Cincinnati Bell, Clopay Building Products, Humana, Michaels Arts & Crafts Stores, 1-800-CONTACTS, Red Robin Gourmet Burgers.