Empower MediaMarketing has an informed opinion on a broad variety of topics and our team members speak across the nation.

Some of our speaking engagements are below. Our passionate subject matter experts can speak to issues and trends in:

• The consumer goods, retail, food and hospitality categories
• Media convergence
• Consumer media behavior–including living off the grid, the multi-screen experience and other consumption habits
• Marketing strategy
• Digital’s impact on media and marketing
• Planning and buying strategy
• Search marketing
• Analytics
• Social media’s impact on traditional media, search and the consumer

To secure an Empower expert for your upcoming event, click here.

Events
2011

Pointroll Shoplocal Summit 2011 – Chicago, IL, August 2011
Tim Glover on Trends/Future Predictions from the Practitioners
Talking with brands leaders from retail and consumer packaged goods about how advertisers will deliver local, personalized and relevant marketing to consumers across the screen of their choice — from online digital display, e-circulars and mobile to search, Facebook and digital out of home.

Savvy Blogging Summit – Colorado Springs, CO, July 2011
Jessica George on Paper or Plastic? Bagging Blogger/Brand Stereotypes & Getting Down to Business
Bloggers and brands are still forging optimal working relationships after working together for a few years. What are the stereotypes in play bloggers must consider and dispel to establish long-term, mutually-beneficial relationships with brands? Jessica detailed several options for bloggers to build business relationships with brands.

DigiDay: LOCAL – New York, NY, June 2011
Tim Glover on Retailers Play Small Ball
Mobile is allowing retailers to localize the shopping experience for its customers. Glover discussed the challenges and opportunities of national brands tapping into mobile at a local level.

BMO Capital Markets Advertising & Marketing Services Conference – New York, NY, June 2011
Nancy Koors on The Data & Tech-Enabled Ad Agency
This panel discussed technology and data-centric services in the ad agency landscape. Are these services still a point of differentiation or have they become less of a strategic option and more of a basic, must-have for agencies to stay competitive?

Ignite – Cincinnati, OH, May 2011
Drew McKenzie on Buzzword Bingo
Drew details the humor and drama behind empty, over-used words in the hopes marketers will start making sense. Ignite gives presenters five minutes to talk using 20 slides or less and each slide automatically advances after 15 seconds.

MediaPost’s OutFront – New York, NY, April 2011
Jim Price on Digital Video: Another Year of Big Growth & Questions
This panel discussion focused on the recent changes in digital video and its impact on big media.

South by Southwest Interactive – Austin, TX, March 2011
Kevin Dugan on Influencer Throwdown: Defining Influence Once & For All
A lively panel discussion with Fast Company that walked through the different types of influencers and how to identify them.

iMedia Brand Summit – Austin TX, March 2011
Jim Price with PointRoll on the 5 key ingredients for an integrated digital display marketing campaign
This presentation reviewed the essentials for any digital display campaign.

2010

SummitUp – Dayton, OH, October 2010
Kevin Dugan on Integrating Paid & Earned Media
Advertising Age suggests the term media has been redefined due to convergence. This presentation walked through the differences between paid, earned and owned media.

Digital Non-Conference – Cincinnati, OH, September 2010
Jim Price with Pointroll on Clicks Aren’t (the only) Connections
The click through rate is a much maligned metric. It has a place. But it’s far from the end all, be all in measuring the success of digital ad campaigns.

Word-of-Mouth Marketing Association – Webinar – May 2010
Jessica George on The Secrets & Lies Behind Social Media Success
The fast-moving social media landscape has created commonly held misconceptions and even misinformation. George walks through the key concepts brands must understand to get a social media program established.

Ad:Tech – San Francisco, CA, April 2010
Jim Price with Share This on Using Influence to Re-Invent the Impression
Price unveils Empower’s research conducted with ShareThis to better identify and target influencers based on their sharing habits.

2009

News 2.0 Forum – Cincinnati, August 2009
Taylor Wiegert with The Cincinnati Enquirer on News 2.0 (personalized & customized)
The future of news involves agents curating our own daily newspaper. This is something that’s been discussed for years. Wiegert details how this vision has been realized and how it will evolve.

P&G’s Bringing Influencer Insights In – Cincinnati, OH, June 2009
Kevin Dugan on “CPG 2.0″ to P&G external relations
A look at how social media is impacting public relations for consumer packaged good brands

Digital Hub Initiative – Cincinnati, OH, June 2009
Jim Price on Digital Marketing’s Critical Role in Integrated Media Plans
Digital campaign components are seemingly bolted on by media partners. But a truly integrated campaign considers how each channel has a role in campaign success.

P&G’s Digital Summit – Cincinnati, OH, March 2009
Kevin Dugan selected as one of 50 marketers to participate in P&G’s social media experiment
A team of marketers joined P&G execs to raise $100,000 in four hours for Tide’s Loads of Hope charity.