Empower MediaMarketing has an informed opinion on a broad variety of media topics and our team members speak across the nation.

Some of our speaking engagements are below. Our passionate subject matter experts can speak to issues and trends in:

• Consumer Packaged Goods, Retail, Food and Hospitality Categories
• Convergence across Paid, Owned and Earned Media
• Consumer Media Behavior–from living off the grid, multi-screen experiences and other media consumption habits
• Marketing Strategy
• Content Marketing — turning brands into publishers to increase consumer engagment and drive real results
• Digital’s Impact on Media and Marketing
• Planning and Buying Strategy
• Search Marketing
• Analytics
• Social Media’s Impact on Traditional Media, Search Marketing and the consumer

To secure an Empower expert for your upcoming event, click here.

Events

2013

Content Marketing World – Cleveland, OH, September, 2013
David Germano on Content Intervention: Can Marketers Really Become Media?
David  will walk through his experience of what is working in content marketing, what isn’t working and whether or not marketers can truly become media.

Ohio Newspaper Association Convention – Columbus, OH, February 14, 2013
David Germano on Social Media’s Impact on Publishing
David  joins industry leaders, including author Ken Doctor, on a panel to discuss how news operations are using social media to build audiences and increase revenue.

iMedia Connection Brand Summit – Amelia Island, FL, February 5, 2013
Drew McKenzie on Using Attribution to Optimize the Digital Media Mix 
Drew and LasikPlus VP of Marketing & Advertising, Kimberly Demaree-Epple, showed how the use of digital media attribution helps Empower and LasikPlus prove digital spend effectiveness,   including author Ken Doctor, on a panel to discuss how news operations are using social media to build audiences and increase revenue.

2012

Online Media, Marketing & Advertising’s Premium Display Conference – New York, NY, November 2012
Ryan Derrow on Integrated Programs to Build the Next Generation of Premium Display
Ryan joined executives from Turner Broadcasting and Meredith to discuss how publishers and brands can integrate their efforts more deeply and think outside of the one-platform, impression-based box.

2012 Digital Non Conference – Cincinnati, OH, October 2012
Kevin Dugan on Blogger Outreach & The Need for Microtargeting
Kevin moderated this panel discussion detailing why bloggers can be a brand’s best friend forever or biggest foe, along with tips on how to avoid bad relationships with this influential audience.

Gannett Company, Inc. – Private Event with Gannett’s East Coast Group Publishers, October 2012
Jim Price on How Agencies & Publishers Can Collaborate More
Jim walked through how publishers and agencies can collaborate more to mutual benefit, industry trends to consider and what publishers need to know regarding media technology.

Public Relations Society of America’s International Conference – San Francisco, CA, October 2012
Kevin Dugan on Uncovering Great Pitch Secrets & Lies 
Kevin’s industry blog sets the tone for his review of how media is changing and how this impacts media relations.

Adometry – Webinar, September 2012
Ryan Derrow on Moving Beyond “Vanilla” Ad Verification
Ryan discusses how a comprehensive verification platform encompasses viewability, audience verification, and how attribution modeling tied to verification data can impact campaigns.

American Marketing Association – Webinar, September 2012
Jim Price on Data-Driven Strategic Marketing
Jim joined Forrester Research, Adometry and ThinkVine to discuss integrating analytics and technology for better marketing decisions.

American Marketing Association – Cincinnati, OH, May 2012
Kirby Thornton and Dan Mayer on Leveraging Free & Low-Cost Research
Kirby and Dan walked through a handful of tools that most anyone can use to ensure their marketing efforts are driven by insights — regardless of the project budget or team skill set.

2011

Pointroll Shoplocal Summit 2011 – Chicago, IL, August 2011
Tim Glover on Trends/Future Predictions from the Practitioners

Savvy Blogging Summit – Colorado Springs, CO, July 2011
Jessica George on Paper or Plastic? Bagging Blogger/Brand Stereotypes & Getting Down to Business

DigiDay: LOCAL – New York, NY, June 2011
Tim Glover on Retailers Play Small Ball

BMO Capital Markets Advertising & Marketing Services Conference – New York, NY, June 2011
Nancy Koors on The Data & Tech-Enabled Ad Agency

Ignite – Cincinnati, OH, May 2011
Drew McKenzie on Buzzword Bingo

MediaPost’s OutFront – New York, NY, April 2011
Jim Price on Digital Video: Another Year of Big Growth & Questions

South by Southwest Interactive – Austin, TX, March 2011
Kevin Dugan on Influencer Throwdown: Defining Influence Once & For All

iMedia Brand Summit – Austin TX, March 2011
Jim Price with PointRoll on the 5 key ingredients for an integrated digital display marketing campaign

2010

SummitUp – Dayton, OH, October 2010
Kevin Dugan on Integrating Paid & Earned Media

Digital Non-Conference – Cincinnati, OH, September 2010
Jim Price with Pointroll on Clicks Aren’t (the only) Connections

Word-of-Mouth Marketing Association – Webinar – May 2010
Jessica George on The Secrets & Lies Behind Social Media Success

Ad:Tech – San Francisco, CA, April 2010
Jim Price with Share This on Using Influence to Re-Invent the Impression

2009

News 2.0 Forum – Cincinnati, August 2009
Taylor Wiegert with The Cincinnati Enquirer on News 2.0 (personalized & customized)

P&G – Private Event with External Relations on Influencer Insights, Cincinnati, OH, June 2009
Kevin Dugan presenting on “CPG 2.0″ to P&G external relations