Independent, family-owned and redefining what it means to be a media agency.
Thirty-two years ago, Mary Beth Price took a risk few others were willing to take by creating one of the first media agencies that unbundled media from creative. Media That Works started with one client, two employees and a humble one-bedroom apartment “office.” As new channels began to emerge and gain scale (e.g., cable TV, Satellite, the Internet), a burgeoning, diversifying ecosystem was born. Price understood that for media to work (i.e., drive business objectives) in this changing landscape, media itself had to become more than just an ad delivery mechanism. Media was obligated to have a much greater focus on the science side of where and how ads were placed and who they targeted – instead of just a focus on what the ads tried to communicate.
Mary Beth’s son, Jim Price, knew what a GRP was by fifth grade. By high school, he was suggesting buying tactics. Today, Jim is eight years into taking the reins of the company. We are now Empower – a name change made in the late 90s to better reflect our vision for what we believed media had and has the power to do: empower consumers to purchase, empower lasting brand and consumer connections and empower smarter decisions from the data and intelligence gained from analytics. Empower is now 170 employees strong and, in 2017, moved into The Marketer, a new, 60,000-square-foot building in the heart of Ohio’s most dynamic neighborhood, Over-the-Rhine.
While much has changed over the course of our company history, some things will always remain: we are—and will stay—an independent, family-owned, certified women-owned business and we will constantly challenge the media status quo.