Empower, over 170 people strong, is a family-owned, certified woman-owned business and one of the largest U.S. media independents left. We pride ourselves on a values-driven culture of trust and transparency.

Capabilities.

Engineering
Relationship Chemistry.

We break down Relationship Chemistry into two core focus areas where our capabilities come to life:

Media Chemistry.

The scientific precision of media engineering.

Media Intelligence
Media Intelligence
(Interaction/Reaction Science)

Studying consumer interactions and reactions with media

  • Data management, creative and media analyses, competitive auditing, dashboarding, attribution modeling
Omni-Experience Planning
Omni-Experience Planning

Planning the synchronization of touchpoints to enable seamless, relevant, adaptable consumer experiences

  • 360° planning, cross-channel planning
Omni-Experience Activation
Omni-Experience Activation

Activating a synchronized omni-experience plan to enable seamless, relevant, adaptable consumer experiences

  • Paid media: local and national broadcast, print, OOH, DR, digital/mobile, social media, product placement
  • Earned/owned media: digital, social media, influencer, experiential
  • Adaptive creative, full-service creative production
  • Programmatic, direct, non-disclosed and barter buying

Audience Chemistry.

The emotional artistry of consumer matchmaking.

Audience Intelligence
Audience Intelligence
(Behavioral Science)

Studying human behaviors to uncover human truths

  • Quantitative/qualitative research, occasion-based segmentation, advanced targeting
Audience Compatibility Modeling
Audience Compatibility Modeling

Identifying, predicting and measuring audience compatibility

  • Audience prioritization matrix, audience articulation/profile development, Consumer Journey Development
Message & Experience Mapping
Message & Experience Mapping

Mapping a brand's compelling truths to consumer need + the brand-consumer relationship experience

  • Advertising, creative/message prioritization, experience architecture

Leadership.