Eye-Opening Results for LasikPlus

LasikPlus, a leading provider of laser vision correction services, was being treated like a small fish in a big pond by its previous digital agency. As a result, LasikPlus saw its paid search spend growing to alarming levels while booked appointments and paid media efficiencies struggled.

Working with LasikPlus, Empower developed digital search and display advertising strategies that have increased appointments while achieving significant savings.

The digital campaigns were overhauled by:

• Looking beyond the click to make sure digital media was working together
• Adding keywords, ad groups and campaigns then optimizing to the strongest performers
• Taking into account the consumer’s point-of-search needs and revising the ads served to make them more relevant based on factors including search terms and location
• Fully integrating digital media and creating a cross channel report to highlight contributions made by each media channel to inform future investment decisions.

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These changes, along with an aggressive display campaign, increased search volume. Vigilant monitoring and optimizations across the board generated an average quarterly savings of 33 percent while increasing booked appointments.

According to Bharat Kakar, vice president of marketing at LasikPlus, “Empower quickly determined which mediums were delivering and which ones were not – this was critical to delivering LasikPlus business results.”