U.S. Bank Turns Sponsorship Into NBC Sports’ First Ever Cross-Platform Integration

Taking On-Air Online

U.S. Bank’s entitlement sponsorship of the prominent NBC Sports Desk was already considered a success. But Empower wanted to take this partnership to an even higher level and provide even more value to U.S. Bank for its sizable investment.

Innovation

Empower took the Sports Desk online for the first time in an exclusive and multi-platform digital environment. This multi-channel deal was the first of its kind for NBC Sports and included:

• A new Sports Desk show on NBCSports.com hosted by top NBC Sports talent, filmed in NBC studios and streamed live twice a week
• The branded show is available via mobile and online video on demand (VOD)
• Digital presence across NBC properties
• Branded video player, pre-roll video, homepage takeovers, VOD, mobile apps
• Branded URL to communicate to consumers in a quick and easy way via www.NBCSports.com/usbank

Click to Expland

---

Results

• First ever cross-platform integration for NBC Sports
• Sponsorship of hot sports programming that U.S. Bank would otherwise not have been able to afford for this particular branding effort, such as NFL programming