As brands ramp up content marketing efforts, someone within the company who’s never created content before is inevitably asked to do so. Whether it’s a subject matter expert, someone from the trenches with an amazing story to tell, or an employee who simply doesn’t have writing in his job description, these colleagues may look like a deer in the headlights when first approached. It’s natural.
Based on my experience, it’s clear that we experience stories every day. We simply don’t have our writer’s hat on, so we don’t see them as stories. In an effort to remedy this situation, we created an infographic with five tips to help brands make writing content a simpler experience for all involved.