A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer’s sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.
This is not a subjective statement, considering that BuzzFeed had 100 million unique visitors in January — and half of them clicked through from shared BuzzFeed content.
The power of nostalgia is no surprise. It’s always been popular, but it’s taken on increased popularity in the last few years.
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