Nostalgia, #tbt, Quizzes & The Secret to Content Engagement


A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer’s sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.

This is not a subjective statement, considering that BuzzFeed had 100 million unique visitors in January — and half of them clicked through from shared BuzzFeed content.

The power of nostalgia is no surprise. It’s always been popular, but it’s taken on increased popularity in the last few years.

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David Germano
David Germano

David is the VP of Content Marketing for Empower Media Marketing, and runs Empower's Content Marketing division, Magnetic Content Studios. For more than 14 years, David has been helping brands develop sustained content marketing strategies and operate like media to build their own audiences. David is often speaking on the topic, and is a guest contributor to Content Marketing Institute.