How does a brand know if its marketing is impacting its business? In these days of data-driven decisions, it’s a strategic imperative that brands embrace analytics to clearly understand what’s working and what isn’t. Empower brings the art and science of effectiveness measurement to your communications plan through a suite of analytical tools for planning and reporting that gives marketing data a new dimension of detail.
Empower’s analytics services and tools include:
- Web analytics
- Digital media analysis
- Direct response reporting and media optimization
- Key performance indicator (KPI) dashboards
- Brand and ad awareness tracking
- Traditional media measurement and goal alignment
More important than the effectiveness of individual media, however, is the holistic picture of how an entire campaign is impacting business results. All analytics are customized for individual client needs to help make clear recommendations for improving the return on marketing investment.