Consumers can be a bit of a paradox. At times, they’re extremely loyal to their favorite brands. Other times, they’re obsessed with the “next big sale.” This is why a brand’s relationship with a consumer is anything but linear. It can’t be tracked using a traditional sales funnel.
It’s also why we have a Decision Sciences team to map how consumers participate with our clients’ brands. Backed by advanced, proprietary tools, our team is able to track consumers’ constantly evolving behaviors, motivations and purchase decisions. Combined with their expertise in managing syndicated research sources, you’ll be amazed at the depth of insights they uncover.
Understanding the “Who, What, When and Where” about our clients’ consumers is the first step in connecting them with the brand. Our services are built around this process.
Who: Target InsightsSM goes way beyond demographics to understand lifestyle, purchase behavior and psychographics. Using this information we can identify the communication options we have to reach consumers.
What : Attentiveness AssessmentSM examines consumer engagement across different media to help identify the strongest communication options for engaging the consumer.
When: Impact Moments® determines when to advertise, by discovering when consumers are most receptive to our clients’ brand messages and when they’re most likely to make the purchase decision.
Where: Empower MapsSM is a proprietary tool that determines what geographic markets offer the best ROI potential. This can examine a variety of factors, including: store development, profitability, customer count, sales/growth, media efficiency, competitive information, effective buying income and category development index.
ChatterWatchSM analyzes and reports what people are saying about a brand online. A ChatterWatch study reviews online conversations, interpret insights and fuels a plan to proactively respond to the brand conversation.
Tracking Your Business Results
Empower MediaMarketing’s philosophy is that data should be regarded as a corporate asset. It should be managed and valued. Our Decision Sciences team has the analytics expertise and tools to manage this data and provide real-time insights that impact online and offline business decisions, as well as the dashboards to roll up business results and key performance indicators. Because of this we can operate in a proactive, business-partner manner and are seen as experts on our clients’ businesses and challenges, serving as the go-to people when there are questions.
Using these sophisticated, proprietary tools we help our clients gain a better understanding of their consumer to deliver business results.