Consumer insight: a matter of facts
New clients are frequently amazed at how much useful information we uncover about their consumer. Well, here’s our secret: curiosity + expertise + a refusal to settle for the surface insights you get elsewhere. We have sophisticated tools that probe deeper for the data--demographics, psychographics, product usage. Our strategists know how to interpret the data, its relevance to your business, and turn it all into an actionable plan. Because consumer insights are a matter of facts, not instinct. And starting with the facts is the only way to make your advertising investment pay--so that’s what we do.

You get the “A team.”
Take our client strategists for example. They’re seasoned marketers who don’t disappear after the ink dries. They’re working on your business every day, bringing you ideas that help you get an edge in the most complex media market ever.

Or, consider our media strategists. Other agencies say they have people who specialize. We say, get names. At Empower, our media strategists spend all their time staying on top of developments in their specific media channels; finding and putting to work any nuance, any trend that might be useful in reaching your consumers through any channel.

Plus, we have a whole team of people dedicated to tracking emerging media trends, anticipating how and when they will be relevant to your business, helping to keep you ahead of the curve and the competition.

Consumer-biased, media-neutral
Most agencies tend to play favorites, steering their clients toward certain media channels. At Empower, there are no media biases because it doesn’t start with us.

Oh, and it doesn’t start with you. It starts with your consumer: finding her, learning how she spends her day, what she thinks of your brand, when and where to reach her with your message, what will motivate her to action. That consumer is our bias, and where we start in building a recommendation for your business. 

Media integration – they talk it, we do it
Everyone talks integration, but our competitors routinely admit how hard it is to get all their media silos working together. No wonder; most of the time, they’re all in different buildings, different cities, different companies even.

Empower has had a different model for a long time: media specialties + a team structure. Our specialists are co-located, and when people work together, so do their ideas. That’s how the whole gets greater than the sum of the parts, and how we make integration happen. Every day, we’re doing what others only talk about: designing creative ways to integrate your messages across different media channels, for the biggest, most cost-effective impact.