Empower’s Consumer Insights Department is on a relentless mission to delve deeper and deeper into the behaviors that reveal how people connect to our clients’ brands. That understanding leads to media strategies that create deep and long-lasting relationships between our clients and their consumers. And that helps our clients win in their markets. These are the tools and processes we use to understand the ‘who,’ ‘what,’ ‘when,’ and ‘where’ about our clients’ consumers:

Consumers are making the decisions about what media they’ll use, when and where, so it’s not just about buying media anymore. Empower media strategists are specialists who stay on top of the developments in their specialties, whether anticipating and applying the ways traditional media such as TV and print are evolving, or preparing clients for the latest new media innovations.

For example, we educate our clients through hands-on use of new and emerging media forms. We are influential in driving our clients to test and learn in vehicles such as mobile, video on demand, social & word of mouth marketing—even as we integrate traditional media expertise into our recommendations. The goal is sustainable ways for clients to build relationships with their consumers through the right mix. Here are some of the media channels we use, integrated or individually, to help you build deep and long-lasting relationships with your consumers:

People who are smart marketers as well as digital experts. That’s what makes the full range of digital services we offer—marketing strategy, media planning and buying, analytics, search engine marketing, and creative--more than a list of things we do. We back these tools of the digital trade with marketing savvy, to design campaigns that strengthen peoples’ relationship to your brand.

The digital team at Empower helps our clients break through the clutter of an increasingly crowded digital space by:

This is how Empower’s clients often get to know us in the first place. They hear we’re great at taking a fresh but methodical look at their business, their marketing, their customers. And that we know how to interpret and apply all their data—weekly sales, segmentation, operations, brand extensions, etc.— to media planning.

We do a deep dive and come up with the missing links and missed opportunities, the untapped potential and the unconnected dots. Maybe no one took into consideration that the lifestyles and buying habits of women ages 25 – 54 are too varied and nuanced to draw the conclusions that were drawn. Maybe no one discovered a fresh new market that the product would appeal to.

We develop new ways to get business results and offer an outline that usually surprises our clients and--fair warning--makes them want even more help from us. Here are some of the ways we can help, on a custom basis: