Empower MediaMarketing supports an integrated approach to media planning and buying. Our media experts work together to collaboratively provide integrated media plans that you can trust to be perfectly executed. Media channels we specialize in include:
• Network and Spot TV
• National and Local Cable
• Syndication
• Digital
• Network, Local and Satellite Radio
• Magazines
• Newspaper
• Out of Home
• Direct Response
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• Media Promotions
• Product Placement
• Branded Entertainment
• Multi-cultural
• Mobile Marketing
• Word of Mouth & Conversation Marketing
• Video on Demand
• Research |
 Empower’s research division, known as Knowledge, Information & Invention (KII), has a simple philosophy; get the right research into the right hands in order to make the most informed decision possible.
Impact Moments℠: Evaluates when a consumer is in the market to need or use your product. This can be affected by lifestyle, circumstance or behavior. We identify when these times occur so we can develop a communication strategy that will get messaging in front of the consumer during those critical “moments.”
Stratalytics℠: We use experienced statisticians and modelers to determine the optimal marketing mix.
MAPS℠(Market Advantage Prioritization Tool): Market Advantage Prioritization System: MAPS enables us to take a business-based approach to targeting your media geographically. For clients whose businesses have local or regional skews, MAPS allows analysis of sales and competitive data to evaluate the optimal markets to receive advertising support.
T.I.E.℠(Target Insight Engineering): This proprietary tool evaluates consumers to determine when they are in the right mindset to purchase a product. Empower MediaMarketing's T.I.E. tool goes beyond basic demographics to provide a 3D view of the target, including leisure activities, attitudes, emotional connections that exist between the consumer and the brand, passionate media connections, shopping preferences, purchasing habits and frequency, etc.
Cat Factors℠: Clutter (C), Attentiveness (A) and Targetability (T) are factors that affect advertising recall. CAT Factors proprietary tool lets us identify the best media environment and value for your brand and buy accordingly. |
Empower’s commitment to innovating and applying effective mediamarketing strategies for our clients has resulted in a strong knowledge base of insight, information and best practices. Our consulting practice provides an opportunity to leverage this knowledge to improve your business results. 