Media Planning & Buying
- Broadcast: national and local TV, cable and radio
- Digital: a full battery of digital marketing solutions–spanning mobile, video, social media, display and paid search
- Print: newspapers and magazines
- Out of Home: billboards big and small, including transit, in-store, digital and outdoor
- Product Placement and brand integration
- Direct Response
Our unique, well-informed perspective allows us to identify innovations and opportunities that other specialty firms might miss. In a world of ever-evolving consumer preferences and technologies, we too are ever-evolving.
This evolution is why our search marketing services are a component of media planning and buying. In today’s world, constant optimization of paid media and search is critical. Working together, they make a potent mix that connects brands and consumers.
Our Search Marketing team elevates our clients’ brands by driving hand-raised consumers to a brand’s online media properties. We measure actions taken post-click in order to evaluate success against our clients’ business goals and constantly seek out the latest search engine marketing (SEM) technologies and approaches to paid, local and mobile search.
SEMPO and Google AdWords Certified, we have extensive knowledge and proven expertise in all areas of search campaign development, execution and management that helps us lead our clients to success.
Empower’s full-scope understanding of the media world is shaped by consumer media consumption habits; technologies impacting media; and how the audience influences media. Regardless of the channel or media type, digital technology is threading through these silos and it’s dissolving them.
And since all of our teams are under one roof, media integration is effortless and collaboration is inspired. We understand the rapidly changing media landscape and are organized to deliver maximum efficiency and unparalleled results.