Planning, Buying & Creating Media

Media Planning and Buying

As one of the largest independent media agencies in the nation, Empower is nimble and finding opportunity in the rapidly-changing media landscape. We create media plans custom fit to each client’s business needs.

Paid Media
Our Media Planning and Buying team is immersed in all paid communication channels and understands how these channels interact with earned and owned media landscapes. Our unique, well-informed perspective allows us to identify innovations and opportunities other agencies might miss.

Our media planning and buying capabilities include:

  • Broadcast (local and national television, cable, radio)
  • Print
  • Online and mobile display
  • Programmatic buying
  • Out-of-home / digital out-of-home
  • Product placement /  brand integration

Search Marketing & Content Marketing
Empower understands its offerings must change with consumer habits and media technology. This is why we plan, buy and create media. Our Search Marketing and Content Marketing teams work seamlessly with our Media Planning and Buying teams. This is because we understand that in an Every Day world, constant optimization of paid media, search and content are critical. Working together, they connect brands and consumers.

Our Search Marketing team helps drive consumers to a brand’s online media properties. We measure actions taken post-click in order to evaluate success against our clients’ business goals and constantly seek out the latest technologies and approaches to paid, local and mobile search.

Content Marketing allows brands to connect more deeply with their audiences and drive business. This part of the media mix must not only coordinate with paid media efforts, but leverage paid media through our media partner relationships. Due to its increasing importance and its ability to turn non-working dollars into working dollars, media agencies are best positioned to lead these efforts.

Proving Your Media Investment Delivers Real Results
We help our clients meet the challenge of proving the connection between their media investment and real results. Take our approach to planning , buying and creating media as an example. It’s helped  totes>>ISOTONER and U.S. Bank prove they’re driving results with their spends.


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