Under Armour: Cupid’s Cup Storytelling

The Founder & CEO of Under Armour, Kevin Plank, was a passionate entrepreneur when he was in college. Today, he honors that spirit with the nation’s premier student entrepreneurial competition – Cupid’s Cup. In its 9th year, the Cupid’s Cup event needed some fresh perspective on telling the stories of the competition. Mr. Plank tapped Empower MediaMarketing for the job.




We travelled the country filming the inspiring stories of the six competition finalists. Meet the people behind the big ideas.






In addition, we coordinated the gathering of Cupid’s Cup past winners to discuss the ups and downs of being an entrepreneur. There was no sugar coating, just authenticity, as our Dhani Jones hosted the intriguing and inspiring conversation with the panelists.

In the end – as the entire event streamed worldwide and celebrity judge Russell Simmons complimented the power of the videos – Mr. Plank called the event the most successful and engaging to date.


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