Dremel

360º Campaign Development Message Mapping Word of Mouth Marketing
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35M makers inspired
27 Interviews
8.41 Billion Dollar Industry Ignited

On a Mission to Sell
More (Than) Tools

How do you elevate a brand from being just another tool on your workbench to becoming a meaningful part of a DIYer’s life? By chiseling our way to the heart of one of the most profound cultural movements of this generation: the Maker Movement.

A maker can be found in all of us. There are more than 135 million makers in the US, all supporting a $8.41 billion dollar industry. This united community self identifies as independent inventors, designers, tinkerers, hobbyists, artisans and more. They come from all industries and walks of life but they all have one thing in common: passion to dream and do.

Dremel and Empower set out on a mission to inspire makers and help them make even more. Mission to Make connected makers across the US with the power and precision of a Dremel, which can aid creative hands in nearly any project. Celebrity maker Clint Harp, from the worldwide sensation “Fixer Upper,” voiced our challenge to try new techniques with Dremel tools. Together, we made over 35.8 million impressions, inspired thousands of projects, conversations and newly forged relationships–and bumped sales. Mission accomplished.

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