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2022 Holiday Shopping Outlook
Consumer confidence has seen improvements since the depths we faced this past summer.

What is still weighing on peoples’ minds (and pockets) is inflation and a tumultuous economy, as we enter into the critical retail days of Holiday shopping.

Will consumers hold back in their spending? How will consumers adapt and change their shopping behaviors? And how can brands adapt in this economic environment to bring value to consumers, rather than just succumb to the effects of inflation on their business?

In our Holiday Shopping Report, Empower’s Strategy and Insights team shares gathered intelligence, primary research findings and forecasts to deliver a POV on the state of consumers. This look ahead focuses on valuable growth principles for brands to consider as we close out 2022.

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