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3CDC, P&G And Empower Teaming Up On Gift Card Drive
Organizations Look to Support Downtown Businesses through Gift Card Matching Program

CINCINNATI (April 2, 2020) – With the coronavirus (COVID-19) hitting certain industries like restaurants and retail particularly hard, Cincinnati Center City Development Corp. (3CDC), P&G and Empower have come together in an effort to provide some relief to downtown businesses. While bars, restaurants and retailers are doing their best to serve their customers through carryout, delivery and online shopping options, many small business owners need a cash infusion now to help them get through this difficult stretch.

Looking to help fill some of that void, the organizations have partnered to develop the Cincy Card Connection gift card drive, which will support downtown Cincinnati businesses through a gift card match. The organizations have contributed a combined $37,500 to serve as a matching fund for gift cards purchased at local businesses.

“This is a challenging time for everyone, but 3CDC and our partners have been hard at work on solutions to address the impacts COVID-19 is having on the incredible entrepreneurs and small businesses that make Downtown Cincinnati’s urban core so vibrant,” Steve Leeper, President & CEO of 3CDC said. “We’re hoping this program will help generate some much-needed cash-flow to the restaurants, bars and retail shops that have been forced to change their operations or temporarily close as a result of the coronavirus.”

The groups are hoping their $37,500 matching fund will ultimately result in $75,000 of direct cash infusion to Downtown businesses. Here’s how the program will work: 1. Customer purchases a gift card from a downtown Cincinnati business 2. Customer emails a copy or picture of his or her receipt to support@3cdc.org (should include name, mailing address & phone number) 3. 3CDC will purchase a gift card of the same value ($20 min./$100 max) from a similar downtown business and deliver it to the customer. Full program details are available at www.cincycardconnection.com.

“P&G has a long history of supporting the communities where we live and work. Contributing to efforts to provide some relief for businesses in our headquarter city at this challenging time is important for us as a Company. We want to ensure that the communities where we operate remain strong and help those in our community thrive,” Barbara Hauser, P&G Community Relations Manager, said. “P&G is stepping up where we can to serve as a force for good during these unprecedented times.”

3CDC will set up a tracking sheet to monitor the customers’ original purchase as well as the matching purchase. This structure allows one customer purchase to support two businesses, and encourages the customer to potentially try a new business in downtown.

“As the largest employer in Over-The-Rhine, it’s imperative that Empower support the local businesses that make the neighborhood culture so vibrant,” said Jim Price, CEO and Owner of Creative Media Agency, Empower. “Our employees can’t wait to return to OTR and frequent their favorite restaurants, pubs and shops that make working in this neighborhood so great,” he said.

A committee made up of downtown stakeholders, including project partners, residents, and the 3CDC team will collaborate to ensure that the designation of gift cards to downtown businesses is as equitable as possible.

In addition, a donation option has been set up on the website for individuals interested in contributing to the matching fund rather than buying a gift card.

About Empower Media 

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has always challenged the media status quo.

Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.

Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.

Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.

Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.

Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

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