Amazon Prime Day 2020 Field Guide
Empower's Retail Center of Excellence
After newsworthy postponements, Amazon’s annual shopping holiday, Prime Day, looks to be finally happening sometime in early October.
Nestled so close to holiday shopping and amidst a global pandemic, how exactly are consumers, brands and retailers approaching this one-of-a-kind Prime Day? Our Retail Center of Excellence provides analysis into what to expect for this year’s iteration of the shopping extravaganza and maps out a strategy to winning (or beating) Prime Day 2020.
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