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The X-Factor: A Closer Look at Consumers in Q4 2020
Updated Data Science Monitors COVID Hot Spots, Potential Lockdowns
How Brands Can Avoid Toxic Self-Love
Making Sense of Sponsored Search on Amazon and Walmart: Part 4 – ROAS and Profitability
Making Sense of Sponsored Search on Amazon and Walmart: Part 3 – Offline Revenue
Making Sense of Sponsored Search on Amazon and Walmart: Part 2 – Attribution
Making Sense of Sponsored Search on Amazon and Walmart: Part 1 – Auction and Ranking Dynamics
Walmart+ Goes Toe-to-Toe with Amazon Prime
Featured
Empower The Un-Holding Company℠ Holds It Down During A Pandemic
Rob FitzGerald Makes Campaign US’ Top 40 Over 40 Honoree List
Empower Creative Makes One Show Shortlist
Cathy Shaffner Named Adweek Media All Star
Empower Wins Cincinnati Addy Judge’s Choice Award
Empower is Campaign Magazine’s Corporate Communications and Marketing Team of The Year
Empower Drops Rap Video: The City That Sleeps
Podcast
Grind Before You Shine w/Annette Echikunwoke
Empower Spooky Stories Vol. 3
A Prime Day Primer
Sports Talk with No Sports with Pete Gianesini, ESPN Audio
Independent Agencies in the Age of COVID with Rob FitzGerald
Jam Session with Spotify
Home Cooking with AllRecipes + Making It Personal During COVID-19
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Empower Webinar: How to Thrive in the Marketing World Ahead
Amazon Opens First Amazon Fresh Grocery Store
Amazon Prime Day 2020 Field Guide
Digital Platforms Adapt to Expand E-Commerce Capabilities
Back-to-School During COVID-19: Don’t Back Out. Adapt Your Approach.
Amazon Prime Day 2020: What to Expect & How to Prepare
2020 NewFronts Put a Brighter Spotlight on Streaming
To Post or Not to Post: How Brands Can Respond to a Call for No Facebook Advertising in July of 2020
The Future of Music: Streaming at Home, Nostalgia Reigns & Virtual Entertainment is the New Normal
Facebook Takes Massive Leap Towards Frictionless Commerce
New Brand “All In Together” Launches Bracelet Benefiting COVID-19 Relief
Maximizing Profits For Digital Commerce Advertising
The New Normal Field Guide: How To Navigate Marketing Post Covid-19
Social Distancing And The Shift To Social Media
Data Science Predicts a “Return To Normal” For Each State
Let’s Get Personal: How Businesses Can Stand Out In Times Of Crisis
Marketing Shifts in Light of Coronavirus
3CDC, P&G and Empower Gift Card Drive Hits Goal in Less Than 24 Hours