CINCINNATI (April 12, 2019) – Brooks Running Company selects Empower to lead all integrated media planning and buying efforts, including advanced data and analytics. The Seattle-based subsidiary of Berkshire Hathaway Inc., sells footwear, apparel, sports bras and accessories in more than 50 countries worldwide.
“At Brooks, we’re focused on finding partners who are experts in their field and share our belief in the transformative power of the run which is why we’re so thrilled to work with Empower as our new media agency of record” said Brooks VP of Marketing Austin Simms. “After meeting with the team at Empower, we experienced first-hand their commitment to transparency, client service and data-driven approach to connecting with runners which will be critical as we pursue our goal of becoming the No. 1 brand for all who run.”
“Brooks and Empower share similar values and cultures. Like Brooks, we believe running can be transformative. Health and wellness are central to our company; we even have our very own gym and I’m training for my first marathon,” said Jim Price, CEO at Empower. “Brooks is on their way to becoming the No. 1 brand for runners worldwide and our advanced data management and strategic planning capabilities are exactly what they need to accelerate that goal.”
About Brooks Running
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in over 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow them on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).
We are Empower, The Un-Holding Company. Our advantage is simple: Clients first - not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is MediaPost’s 2021 Creative Agency of the Year, recognized as one of the top independent agencies by Campaign US, a two-time Ad Age Agency A-List Standout (2019 and 2021) and was crowned MediaPost’s 2016 Media Agency of the Year.
Our integrated team of experts in Media, Creative, Analytics and Word-of-Mouth Marketing outperform expectations. Celebrating two Adweek Media All-Star wins, back-to-back, while also being honored by the Webby Awards, The One Show, National ADDYs and ANA REGGIE Awards proves the eclectic talent at Empower is no one-hit wonder.
Empower’s client and employee tenure rate is unmatched - 3X the industry average. Some of our biggest fans include Brooks Running, Conn’s HomePlus, LIXIL (American Standard, GROHE and DXV), Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley, Rust-Oleum, RoC Skincare and Newell Brands.
Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. And our newest Atlanta hub is located inside the Interlock in West Midtown.
While much has evolved in our 38-year history, we remain independent with plenty of hustle…