CINCINNATI (April 12, 2019) – Brooks Running Company selects Empower to lead all integrated media planning and buying efforts, including advanced data and analytics. The Seattle-based subsidiary of Berkshire Hathaway Inc., sells footwear, apparel, sports bras and accessories in more than 50 countries worldwide.
“At Brooks, we’re focused on finding partners who are experts in their field and share our belief in the transformative power of the run which is why we’re so thrilled to work with Empower as our new media agency of record” said Brooks VP of Marketing Austin Simms. “After meeting with the team at Empower, we experienced first-hand their commitment to transparency, client service and data-driven approach to connecting with runners which will be critical as we pursue our goal of becoming the No. 1 brand for all who run.”
“Brooks and Empower share similar values and cultures. Like Brooks, we believe running can be transformative. Health and wellness are central to our company; we even have our very own gym and I’m training for my first marathon,” said Jim Price, CEO at Empower. “Brooks is on their way to becoming the No. 1 brand for runners worldwide and our advanced data management and strategic planning capabilities are exactly what they need to accelerate that goal.”
About Brooks Running
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in over 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow them on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.