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Capabilities
Proven Media precision meets thumb-stopping Creative production
Capabilities
Proven Media precision meets thumb-stopping Creative production
Media & Message Together
Driving business performance
We start smart and get smarter, improving media and message—with data feeding each new campaign. In adaptive creative, when media and message match a finite audience, we see a 32% performance lift vs. a one-size-fits-all approach.
Creative Media Approach
Our depth of collaboration, ad by ad, is groundbreaking
Media informs creative. Creative informs media. Backed by world-class data expertise, we outperform expectations and over-deliver till it becomes expected. Your customers take notice.
Empowering Media
Driving return on over a half billion dollars of media investments
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01
Planning & Buying

We take a data-driven approach to planning through our EMergeSM platform. Harnessing a wide set of disparate data, we illuminate the consumer’s journey and the best way for brands to intersect, not interrupt, customers along that path.

02
Marketing and Data Science

Going beyond numbers to understand the context and reasons behind performance, our Intelligence team works transparently with you to prove ROI and optimize for the future.

03
CultureTap

Our trend identification platform helps brands participate in moments that matter. Unlike social listening tools, CultureTapSM isolates relevant cultural, category, brand, or competitive trends so smart marketers can act before it is too late.

04
Subject Matter Expertise

Media activation teams are built and trained within “practice” structures that push for thought leadership and channel mastery across a range of media disciplines including digital and search.

05
ClearTrade®

Programmatic Media. Empower’s ClearTrade solution is a blend of tech and talent that benefits clients through improved performance and transparency. We build custom algorithms, inventory, data and attribution that meet unique business needs.

06
Data Strategy and Management

Navigating the complexities of data and marketing technology is key to your success. Our Data Solutions experts drive campaign performance and partner with you as regulatory conditions, consumer expectations, and technology evolves.

Preferred Partners
Extra expertise, extra opportunities, extra advantages.

As a Premier Partner, we’re among the top 3% of the most qualified sources recommended by Google.

As an Amazon Ads Verified Partner, we get exclusive access to closed betas, events and content, as well as advanced API access.

Empowering Creative
At the speed of today’s attention span
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01
Strategy

Understanding the landscape, listening and observing consumers to identify insights to inspire ideas and drive connections.

02
Brand Activation

We build break-through consumer and B-to-B campaigns as well as naming, taglines, manifestos and brand assets.

03
Content Studio

A full-time production team and dedicated studio space that includes photography, stop-frame animation, live-action shooting, drone camera and editing.

04
Podcast Studio

We record professional voice over and sound effects in addition to podcast hosting.

Empowering Influencer
Leveraging Culture, Experiential, Public Relations and Social
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01
Social Media

We provide social audit/assessment, social architecture, content curation, community management and reporting & optimization. We are preferred partners on most platforms, helping brands navigate the changing world of paid social.

02
Influencer

We build influencer relationships to create tailored messages for your brand. Through entertainment marketing, thought leadership, crisis management and PR, we earn 3rd party validation for your brand.

03
Experiential

We reinforce your brand message with real-life, memorable experiences, nurturing key relationships with bloggers and news media.

04
Public Relations

We build the relationships your brand needs to deliver the stories you need to tell. From break-through announcements to crisis management, people will hear it from you.