“Captain D’s has done a great job of offering customers a great value and exciting menu options in a re-imaged comfortable restaurant environment—now it’s time to turn our attention to gaining more media impact through multiple media channels.”
Empower’s 32 years of quick service and fast casual restaurant experience includes Wendy’s, Buffalo Rings & Wings and Papa John’s Pizza.
“Our expertise will improve their targeting across all media channels, ensuring the right message reaches the right consumer at the right time.” Jim Price, Empower CEO said.
As the world’s largest buyer of wild-caught sustainable Alaska pollock and health-conscience consumers craving more low-fat and low-carb meals, Captain D’s has been leading the fast-casual dining marketplace with its expanded seafood menu. As a result, Captain D’s has experienced six consecutive years of same-store sales growth. This combined with Captain D’s commitment to great food, great value with even better service landed the seafood chain in QSR Magazine’s top 50 restaurant list.
About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has 514 restaurants in 21 states. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 47 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company’s signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D’s favorite.
For more information, please visit www.captainds.com.
About Empower Media
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.