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Captain D’s Selects Empower as Media AOR
CINCINNATI (March 2, 2017) – Captain D’s, the leading fast casual seafood restaurant, has teamed up with Media Agency of the Year, Empower MediaMarketing. Captain D’s new Chief Marketing Officer Bob Kraut has a proven track record of re-energizing brands and shows no signs of slowing down.

“Captain D’s has done a great job of offering customers a great value and exciting menu options in a re-imaged comfortable restaurant environment—now it’s time to turn our attention to gaining more media impact through multiple media channels.”

Empower’s 32 years of quick service and fast casual restaurant experience includes Wendy’s, Buffalo Rings & Wings and Papa John’s Pizza.

“Our expertise will improve their targeting across all media channels, ensuring the right message reaches the right consumer at the right time.” Jim Price, Empower CEO said.

As the world’s largest buyer of wild-caught sustainable Alaska pollock and health-conscience consumers craving more low-fat and low-carb meals, Captain D’s has been leading the fast-casual dining marketplace with its expanded seafood menu. As a result, Captain D’s has experienced six consecutive years of same-store sales growth. This combined with Captain D’s commitment to great food, great value with even better service landed the seafood chain in QSR Magazine’s top 50 restaurant list.

About Captain D’s

Headquartered in Nashville, Tenn., Captain D’s has 514 restaurants in 21 states. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 47 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company’s signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D’s favorite.

For more information, please visit www.captainds.com.

About Empower

We are Empower, The Un-Holding Company. Our advantage is simple. Clients first – not shareholders.

From the day we opened our doors in 1985, Empower has challenged the media status quo. Decades later, this hustle manifested into what we call Creative Media.

Recognized by The One Show, as Campaign US’s Agency of the Year, as an Ad Age Agency A-List Standout and as MediaPost’s Media Agency of the Year, our integrated team of experts in Creative, Media, Analytics, and Word-of-Mouth Marketing outperforms expectations.

Some of our biggest fans include Tempur Sealy, Fifth Third Bank, Gorilla Glue, TriHealth, Brooks Running, Jack Link’s, V-Tech, Bush Brothers, Wendy’s, GNC, Famous Footwear, Ashley HomeStore, Rust-Oleum, The Body Shop and PetSmart. 

Empower is headquartered in the historic Over-the-Rhine neighborhood of downtown Cincinnati. Our Chicago office is located in the city’s bustling River North neighborhood, just steps from the Merchandise Mart. 

While much has evolved in our 35-year history, we remain independent with plenty of Midwest hustle…

Find us on Twitter, LinkedIn, Facebook, Instagram and online.