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Lead, Marketing Science
Multiple Locations
Updated 2022-04-27

 This role can be located in Cincinnati, Chicago, or Atlanta. Please select your desired location in the application.   


Empower is seeking to hire a Marketing Science Lead with strong quantitative and storytelling ability to join our Intelligence team.  The Intelligence Division at Empower is democratizing consumer intelligence, marketing science, and data.  We inspire and enable game-changing insights and aspired to serve as a core source of truth for marketing impact across business, consumer, and the broader world community.


The Marketing Science Lead will have multifaceted ownership of analyzing cross-channel media, attitudinal, custom research, syndicated, and other data to uncover unique nuggets of insight and collaborating with broader team members to round out insights and bring forward to clients to activate on and drive growth.


This a dream role for someone who is curious, attentive, and adaptable; capable of executing complex, actionable analysis, collaborating across agency departments, and presenting findings to clients. This ideal candidate will interface tightly with multiple internal stakeholders at Empower and with clients to provide data-driven insights on how, where, and when we invest our clients’ marketing dollars.


Marketing Science plays a key role in Empower’s continuous efforts to deliver robust, sound, game changing insights.  This means going beyond within-channel impressions and clicks to reveal the richness and meaning behind consumer shopping behaviors to recommend integrated, effective, and measurable marketing campaigns. 


As a Marketing Science Lead, you will be able to leverage of the broader Intelligence team at Empower. In addition to Marketing Science, the Intelligence team delivers world-class research, data science, and data technology solutions. A sample of services provided include Consumer Journey Mapping, Consumer Segmentation, Marketing Mix Modeling, and Audience Creation.


This role is unique and exciting in that each day will be different and you will be able to learn from many bright experts.  You will be exposed to a variety of types of marketing analytics and become an expert across them through a combination of delivery of the analyses, collaboration with strategy experts, and leverage of other Intelligence experts. 


Job Responsibilities:

Overview

  • Looking beyond the numbers: This is not a reporting role. The right candidate will demonstrate familiarity and intuition related to the cadence of our businesses and use that to provide insightful recommendations.
  • Desire and ability to roll up your sleeves as needed and dive into platforms to find stories worth telling and to troubleshoot different perspectives from different tools.
  • This role will support current clients as well as analyses necessary to showcase our capabilities in new business.

Analytics and Tools

  • Provide detailed analysis of performance across Linear TV, OTT, CTV, Search, Social, Programmatic, and Display channels, working from extracted files and web-based systems to pull data and filter across multiple different potential dimensions for understanding of trends, commonalities, and important variances
  • Quickly learn and leverage Empower, client, and/or third-party tools to gain needed data and insights.  Tools could include, but aren’t limited to: Marketing Mix Modeling, Cross-Channel Measurement platforms, Syndicated Research (i.e., MRI), Audience development (i.e., Lotame), and Brand Lift or Foot Traffic Studies.
  • Develop descriptive and predictive quantitative models that support strategic and tactical marketing efforts to meet and exceed key marketing and business objectives.  
  • Building and/or evaluating media measurement models across MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing 
  • Lead the development of testing roadmaps, measurement plans, and KPI reporting based on set marketing objectives linked to key campaigns and always-on digital marketing tactics, including setting ROI and/or ROAS targets.
  • Deliver ad hoc analysis for client stakeholders throughout marketing, working with the channel leads, planning, and client service departments.

 Organizational and Communication 

  • See and tell the story beyond the data: ensure understanding of business context to not look at data as numbers, but as a key tool in answering critical business and societal questions
  • Proactively engage with client strategy teams (Account, Planning, Digital) to understand what is in market and why, then actively monitors those campaigns across channels and audiences to elevate findings and develop actionable insights for long term optimization
  • Collaborate with Media Investment SMEs on their individual channel performance and acquire relevant data to incorporate into broader analytics
  • Manage analysts, when needed, in delivery in analysis
  • Seek out and enable improvements in our internal reporting processes and deliverables

Required skills and experience:

  • Minimum 5 years in an analytical marketing function working in cross-channel marketing
  • Bachelor's degree, ideally in quantitative focused degree such as math, statistics, marketing, business, finance, or engineering.
  • Expertise in concisely visualizing and communicating data-driven analyses and findings to internal and external stakeholders
  • Analytical Thinker: It’s imperative this candidate possess critical thinking and strong analytical skills. They should be able to readily identify themes and/or problems and formulate practical solutions.
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
  • Excellent organizational and project management skills; organized with ability to multi-task, prioritize, work quickly and to tight deadline
  • Self-Starter: Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction.
  • Thorough understanding of the differences in methodology across different Digital tracking systems and ability to synthesize those differences for internal team and client understanding
  • Experience with two or more of the following is ideal: Marketing Mix Modeling, Marketing Lift Studies, Multi-Touch Attribution, Incrementality, A/B Testing 
  • Experience with media analytics software and data visualization tools (e.g., Data+Math, VideoAmp, DCM, Adobe Analytics, Google Analytics, Datorama, Tableau)
  • Expert Excel skills; other analytical tool familiarity a plus (SQL, SAS, R, Python, etc.)
  • Experience with media agencies is preferred but not required

 


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