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Media Planner
Atlanta, GA
Updated 2022-09-13

The Integrated Planner brings Media to life by developing and stewarding the agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). The Integrated Planner supports a Media Planning Director across a range of upstream planning activities all the way through writing buy specs and checking buys to planning for optimizations while in-flight. They collaborate with a core team that also includes Client Service, Analytics, Creative, and Strategy. This person is responsible for bringing holistic, innovative, and data-driven thinking to our work.

Key Responsibilities:

• Has a general understanding of all channels and offerings and understandings how they deliver on strategy

• Assist in crafting Brief and working against the established strategic framework

• Partner with Analytics for audience, category, and competitive data to develop insights that support plan rationale and develop the measurement approach

• Communicate thoroughly with Activation to build strong, data-driven, innovative, and high-performing plans for clients

• Assist in building recommendations to senior internal teams and clients

• Owns day-to-day plan revisions and maintenance

• Translate plans to buying teams to ensure flawless execution against the plan, including assisting in writing buy specifications and double-checking buys against those specs

• Actively engage in optimizations, testing, and key reporting initiatives

• Work with teams to develop tactical plan presentations

• Merchandise the agency through quality assurance and enthusiasm for our work

• Travel up to 10%


• 1-2 years agency experience in media buying or planning role

• Direct experience with planning tools like Nielsen, SQAD, MRI, Scarborough, MediaTools, and or Lumina

• Proficiency in Excel and PowerPoint

• Curious and proactive

• Organized, able to multi-task and prioritize across a team

• Highly numbers oriented with attention to detail

• Confident and assertive

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