The Senior Director, Integrated Planning delivers data-driven plans and brings Creative Media to life by designing, presenting, and overseeing our agency’s client output from the Activation Department (channel level media planners/buyers, influencer marketing experts, and social media). Working “full stream” (up and down), the Senior Director, Integrated Planning is an always-on role that is part of all important client activity. They collaborate with a core team that also includes Client Services, Analytics, and Creative. The Senior Director, Integrated Planning is responsible for bringing holistic, innovative, and creative thinking to our work.

Responsibilities

• Co-develop brief with Client Services, kicking off and leading Activation team to write data-driven, innovative, and creative media recommendations
• Partner with Analytics Lead for plan framework and measurement approach
• Present recommendations with a cohesive narrative to clients, including senior level clients
• Lead internal teams through activation of approved recommendations through close partnership with internal Client Services team
• Actively engage in optimizations, testing, and key reporting initiatives
• Oversight of client flowchart development and maintenance
• Elevates agency's planning product and delivers thought leadership
• Author cross-channel POVs for clients and for the agency
• Manages a team of direct reports and lead planning across large complex clients
• Travel up to 20%