The Digital Media Sr. Specialist is fascinated by the digital ecosystem. They approach their work with enthusiasm and a desire to help their team and to grow professionally. The Digital Media Sr. Specialist knows the terminology, tools, and partnerships to leverage in order to create successful digital media plans across a variety of clients. Digital Media Specialists have experience to lean on, which gives them confidence in client communications and as challenging situations arise. They have a background that includes planning, buying, and campaign stewardship across publishers, ad networks, DSPs, and social media, as well as a working knowledge of the programmatic buying space.

Responsibilities:

• Building an understanding of a brand’s customers and competitors
• Developing consideration sets for advertising opportunities
• Writing RFPs and overseeing the RFP process
• Putting together plan recommendations, presenting to account teams and clients
• Overseeing the execution of approved advertising campaigns; including working with Ad Ops and Media Associates on flawless budgeting, billing, trafficking, creative QA, and campaign launch
• Stewarding digital media campaigns, including optimizations and troubleshooting
• Leading reporting on digital media campaign effectiveness, including finding key insights and merchandising plan successes as they relate back to the campaign objectives
• Coaching and mentoring of junior members of the team
• Stays up-to-date on industry knowledge, publisher knowledge for new and innovative inventory opportunities and shares knowledge regularly with the team

Digital Media Tools:

• comScore, Nielsen
• Google Analytics, Google Tag Manager
• Doubleclick Campaign Manager (DCM), Flashtalking, or equivalent ad server