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Senior Media Planner
Atlanta, GA
Updated 2023-08-10

 The Sr. Media Planner brings Creative Media to life by building, presenting, and overseeing our agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). The Sr. Media Planner supports a Media Planning Director across a range of upstream planning activities all the way through writing buy specs and checking buys to planning for optimizations while in-flight. They collaborate with a core team that also includes Account, PM, Analytics, Creative, and Strategy. This person is responsible for bringing holistic, innovative, and creative thinking to our work.


• Assist in crafting Brief and working against the framework established within the Brief

• Partner with Analytics for audience, category, and competitive insights and measurement approach

• Communicate thoroughly with buyers to build strong, creative, innovative, and high-performing plans for clients

• Assist in building recommendations to senior internal teams and clients

• Outline POVs against existing client campaign objectives

• Work through day-to-day plan revisions and maintenance

• Translate plans to buying teams to ensure flawless execution against the plan, including assisting in writing buy specifications and double checking buys against those specs

• Actively engage in optimizations, testing, and key reporting initiatives

• Present tactical plans both internally and externally

• Merchandise the agency through quality assurance and enthusiasm for our work

• Travel up to 20%


• 4+ years agency experience in media buying or planning role

• Direct experience with planning tools like Nielsen, SQAD, comScore, MRI, Scarborough, MediaTools, and or Lumina

• Proficiency in Excel and PowerPoint

• Strong communication and presentation skills, with previous experience working directly with clients

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