The Sr. Media Planner brings Media to life by building, presenting, and overseeing our agency’s client output from the agency’s Investment Group (media buyers, influencer marketing experts, and social media). The Sr. Media Planner supports an Associate Director/Media Strategy across a range of upstream planning activities all the way through writing buy specs and checking buys to planning for optimizations while in-flight. They collaborate with a core team that also includes Account, Project Management, Analytics, Creative, and Strategy. This person is responsible for bringing holistic, innovative, and creative thinking to our work.

Responsibilities

· Assist in crafting Brief and working against the framework established within the Brief

· Partner with Analytics for audience, category, and competitive insights and measurement approach

· Communicate thoroughly with buyers to build strong, creative, innovative, and high-performing plans for clients

· Assist in building recommendations to senior internal teams and clients

· Outline POVs against existing client campaign objectives

· Work through day-to-day plan revisions and maintenance

· Translate plans to buying teams to ensure flawless execution against the plan, including assisting in writing buy specifications and buys against those specs

· Actively engage in optimizations, testing, and key reporting initiatives

· Present tactical plans both internally and externally

· Merchandise the agency through quality assurance and enthusiasm for our work

· Works closely with and mentors’ entry level associates to provide support and guidance