Empower is looking for a Digital Media Associate to help plan, execute, and optimize digital media buys for several agency clients. This is an exciting start-up-like opportunity that will play a critical role in Empower’s Media Agent product team within an established, award-winning organization. Media Agent is a new software-assisted approach to the typical agency experience. However, clients on Media Agent still expect and receive executional excellence in the digital marketing campaigns we run on their behalf.

This is a role with high expectations and high career growth opportunities for the right candidate that can meet and exceed those expectations.

Responsibilities

· Participate in Empower training and ongoing internal development meetings covering best practices in Social, Search, and Programmatic

· Assist Senior Digital Media Specialist and Media Planner in developing client plans and revising client plans as business situations change

· Support team members in the set up of targeting, tracking, creative, and bid strategies within digital platforms for campaign activation

· Aid team members with ongoing digital maintenance for existing campaigns

· Set up and run A/B and multivariate tests within platform, continuously monitoring results and sharing learnings

· Keep a detailed record of campaign optimizations and the corresponding results from those optimizations

· Maintain a hunger and drive for expanding our agency and each client’s knowledge base by trying new things and seeing what works best

· Be a student of the industry, staying current with developing news and thinking through how to adapt client campaigns in light of those developments

· Be vocal within the agency and various agency teams

· Work seamlessly with Account and Operations teams to set, manage, and deliver on client expectations